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Funky Business – Talent Makes Capital Dance

Eugenia | Book Reviews | March 17, 2009

Funky BusinessI should say right from the start, I’m not too keen on books claiming they hold the secret behind something, whether it’s life, successful business, losing weight or growing hair. Basically, I think they’re full of crap.

Nonetheless, I started reading Funky Business, a greatly praised business book. If I were to resume this book in one word, that word would be: adapt! If I were to rephrase it using more sophisticated words to make me look interesting, I would say: be funky!

The authors develop the idea using loads of business truisms:
- the business environment is becoming international
- target narrow niches
- focus on key competences
- be fast
- innovate

If you want to have these ideas explained to you in 300 pages, you definitely have to read this book. And if you still didn’t get them, read Karaoke Capitalism as well. All in all, a mercantile mixture of economic theories, proverbs, jokes, all sorts of quotes and references, from rock lyrics to Lenin’s mummy, and an excellent research job. Oh, and a slightly soppy subtitle: Talent Makes Capital Dance.

Many people liked it. I didn’t.

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